Metastory

It began with a simple thought: what if I built a business dedicated to evangelizing the concepts of conspicuous accounting? And what if that business, in addition to using conspicuous accounting itself, shared its own creation story in real time, step-by-step, to enable other entrepreneurs to follow the same path more easily?

This site will show the great moves (and missteps!) along the journey of starting and launching a business dedicated to a singular mission: the espousing of conspicuous accounting.